The video for ‘Hello’, the first single from Adele’s forthcoming album, 25, has smashed the Vevo 24 hr streaming record with 27.7 Million views. The previous record was held by Taylor Swift’s ‘Bad Blood’ with 20.1 Million views.
25 is currently sitting at #1 on the Australian iTunes Album Chart. ‘Hello’ is also holding the top spot at #1 on the iTunes Single Chart.
‘Hello’ also shot straight to #1 on Spotify’s Global Top 50 Chart.
Watch Adele’s record breaking video for ‘Hello’ via the image. The video is lensed by Cannes Jury Prize winning director Xavier Dolan (Mommy, Tom at the Farm).