Toronto-based musician Homeshake, born Peter Sagar, shares a new song and video from his forthcoming album Under The Weather – out September 10 via SHHOAMKEE / Sinderlyn / Remote Control Records. Directed by Keith Rankin, ‘I Know I Know I Know‘ visuals follow an animated laser-lined dancer moving through an otherworldly sunset coupling the serene feel of the track. This marks the third single released in tandem with an animated video, following ‘Passenger Seat,’ directed by Pete Sharp and ‘Vacuum,’ directed by Jordan Speer. Homeshake teamed up with Brain Dead Studios, the producer for each of the aforementioned videos, to create a cohesive visual universe around the record with the animations and forthcoming merchandise.
Speaking on the video’s creation, director Rankin says: “I had been wanting to work with the dancer Azuki Umeda for a while, she had made a few pieces of choreography for me, and I put one against the Homeshake song thinking it might be too frantic, but it actually matched perfectly. Me and my partner Ellen Thomas came up with an abstracted figure look and did rotoscope animation over the dance sequence, I hope it looks like a dream landscape.”
