The Sophs share new single ‘I’M YOUR FIEND’, alongside a stunning music video directed by Eric Daniels. The track follows earlier stand-alone singles ‘SWEAT’, ‘DEATH IN THE FAMILY’ and a cover of Mac Demarco’s ‘For The First Time’.

Frontman Ethan Ramon says the song is “The Sophs at our most manic. It’s frenetic declarations of love and lust under a blanket of static so thick it feels like your DIRECTV satellite just got hit by lightning in the middle of your favorite show.

The Sophs’ brutal honesty, flamingly intrusive thoughts, and broad genre-spreading caught the attention of Rough Trade label heads Geoff Travis and Jeannette Lee immediately when they received a demo from Ramon. In the band’s demos they heard the sort of creativity and variety — and “don’t expect me to act pretty” sentiment — that could get The Sophs — including frontman Ethan Ramon, Sam Yuh (keyboards), Austin Parker Jones (electric guitar), Seth Smades (acoustic guitar), Devin Russ (drums), and Cole Bobbitt (bass) — a slot on nearly any stage. “It’s rare that a demo that arrives in the post sets your heart racing and sends you off on a quest to track down its sender. But that’s what happened when we listened to the music sent to us by Ethan Ramon,” Travis and Lee explain.

Stream / download ‘I’M YOUR FIEND’ here.