In anticipation of its forthcoming ninth album heralded by a title track that “rises and falls like an orchestral disco opus” (Rolling Stone), Spoon has launched the ‘Hot Thoughts’ Aura Reader app. Go to: aura.spoontheband.com
While the Aura Reader name may sound intimidating, the way the web app works is actually quite simple: A fan creates a Spoon Spotify playlist, the Aura Reader analyses that playlist then creates a individualised version of the Hot Thoughts album cover with different colours in the artwork’s signature watercolour skull, creating a reflection of each fan’s own… wait for it… hot thoughts.
The customised Hot Thoughts skulls can then be used by fans as avatars on Twitter, Instagram, and various other social media.
Hot Thoughts is nothing short of an epic. The new album is out on Friday 17 March via Matador Records / Remote Control. Co-produced by Spoon and Dave Fridmann, the quartet has created the bravest, most sonically inventive work of the catalogue that has made it the most critically acclaimed act of the first decade of the new millennium. Within the space of 10 songs, Hot Thoughts creates a musical universe of its own. Those in search of new Spoon vinyl can celebrate Valentines Day by pre-ordering exclusive heart-red vinyl at local indie record stores.