Toronto rapper Shad has been keeping busy releasing singles since last spring to offer glimpses of his brand-new album TAO out October 1st via Secret City Records / Remote Control Records. He now unveils a powerful and candid fourth track titled ‘Body (No Reason)’.
Shad explains “Every song on the album highlights a different aspect (or aspects) of human life. And this one is the simplest: Body. No reason. Just movement, feeling. Got this monster track from Dom Dias, one of the most creative producers around, and just went off!”
The accompanying video, directed by his creative collaborator Justin Broadbent, perpetuates the low-fi and unifying esthetic the duo has been outlining in all the videos off TAO. Broadbent tells us “With a Joe Carter closing line on a track with huge bars, it only made sense to have Shad throw down on a baseball diamond. Unfortunately, the SkyDome was booked on the day of our shoot!”