Watch – Gift Wrap ‘Either Way’

Gift Wrap – Brendon Avalos of B Boys – has shared the new video for his single ‘Either Way’, taken from his forthcoming debut album Losing Count, out Friday 2nd March. Watch ‘Either Way’ below!

For some time now, Brendon Avalos has been forging a path for himself among the clamor of emerging indie artists as the bassist and vocalist of Brooklyn punk trio B Boys. Now, he is releasing his first solo effort under the alias Gift Wrap.

With each track draped in whimsically looping layers and interspersed with the pervasion of old radio samples, buzzing, and hums to create a tate of constant white noise, Avalos successfully conveys a state of latent anxiety through danceable, weirdo pop. In this way, Losing Count becomes an exercise in synthesising the collective experience of today’s political and cultural climates into a fully individualised expression.

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