Watch: Kim Gordon – ‘DIRTY TECH’

Kim Gordon has released ‘DIRTY TECH,’ the second single from her upcoming third solo album, PLAY ME, which is due out on March 13th. The track explores the power struggle between humans and robots, a theme visually complemented by the Moni Haworth-directed video, which features Gordon in an abandoned corporate office.

Gordon spoke on the track, saying:  “I was kind of musing about, is my next boss going to be an AI chatbot?” Gordon says. “We’re the first ones whose lights are going to go out—not the tech billionaires. It’s so abstract that people can’t comprehend.” In using her own abstract language to describe reality, she begins to clarify it.

The album’s lead track ‘NOT TODAY’ was released last month and accompanied by a short film directed by Rodarte fashion label founders and filmmakers Kate and Laura Mulleavy with director of photography Christopher Blauvelt.

PLAY ME processes, in Gordon’s inimitable way, the collateral damage of the billionaire class: the demolition of democracy, technocratic end-times fascism, the A.I.-fueled chill-vibes flattening of culture – where dark humor voices the absurdity of modern life. But despite its frequent outward gaze, PLAY ME is an interior record, one in which a heightened emotionality pulses through physical jams, rejecting definitive statements in favor of an inquisitiveness that keeps Gordon searching, ever in process.