Yaeji returns with a new single and music video for ‘Pondeggi.’ The title is an homage to Beondegi, a traditional intergenerational Korean street food made of silkworms, and schoolyard hand-clap game that serves as the foundation for the track’s beat. ‘Pondeggi’ is a striking evaluation of the toil within humanity, nature, and technology. Utilizing storytelling, humanity’s oldest technology and most radical form of expression, Yaeji uses innovation with the aim to invoke deeper examination.
Directed by the acclaimed filmmaker Andrew Thomas Huang, and made with the assistance of Artifacts (@artifacts_lab), a new venture for experiments in art and ai powered by Microsoft, the video stars Yaeji alongside Uhm Jung-hwa, with a cameo from co-producer Enayet. In the video, Yaeji takes the form of a silkworm, rescued by her guardian angel. Through the human-to-human connection of hand clapping, they work together to save the metamorphosis cycle from being disrupted by a techno-witch, played by Uhm Jung-hwa. Watch below!
Listen / purchase ‘Pondeggi’ here.
