Cults announce Host + share new single ‘Trials’

Cults, aka multi-instrumentalist/singer Madeline Follin and multi-instrumentalist Brian Oblivion, announce their fourth studio album Host out September 18 via Sinderlyn. Along with the announcement, the duo share their second single ‘Trials‘ which follows the pulsating single ‘Spit You Out.’

Cults on ‘Trials’: “Trials focuses on the power that addictions and harmful ideologies have to transform. The chorus walks a tightrope between a metaphor for gaslighting and a despairing worry about the person you still hold out hope for.”

Director Jeff Strikers on ‘Trials’: “Cults asked me back in April if I had any ideas for a music video we could make while quarantined across the country. Via Zoom, we shot Madeline’s performance against a green tablecloth from a party store. I started experimenting with an old optical illusion called “Pepper’s Ghost”, projecting Madeline’s image onto a sheet of glass to create a ghostly, hologram effect. They use this technique on the Haunted Mansion at Disneyland. It was pretty magical and the whole process was constant discovery and surprise. An ideal creative experience.”

Stream / Preorder Host.

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